Here are eight images of artists who are similar to Ellie Goulding (pictured one from the left on top level). These artists include KT Tunstall, Florence + The Machine, Marina and The Diamonds, and a few more. These artists I found by typing 'artists like ellie goulding' into google and finding a list of artists that somebody had made. I then searched these artists in google images to find the above pictures.
As we can see for the most part it is fairly casual clothing, things you wouldn't be surprised to see being worn on the high street.
This shows me that jeans are an acceptable way to go, as well as a loose-fitting top, or a tighter top with a summer jacket over the top. I will do what I can to get the clothing right for my own video, so that it doesn't stand out from the video, and looks natural given the locations being used.
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