Research 16: Example - Kickstarts (Video 14)

This is Example's way of starting a music video. They always have a banner or logo to introduce the video. Here the green logo jumps up and down, like it is being moved  by the tapping foot. This is the first shot of the music video and then begins to expand so that the feet keep changing with the beat. This sort of thing is common, yet Example have added their own twist to it.

This is the last of the feet tapping at the beginning of the song. The screen has been divided up into 16 sections where all the squares keep changing the tapping feet that are in them. We can also see a woman's face in the middle of the screen. This actually the next shot, and is a clever way of cutting into it. Depending on the genre of my chosen song, this type of editing could be useful in moderation as it works very well with this particular song.

In the next section of the song, the screen is split in two. One half is his face singing, which allows the audience to see the emotion on his face. And the other half giving a visual representation of the lyrics he is singing. 'I'm holding your hand but I'm holding it loose' are the words sung here, and on the left we see two hands holing loosely.

For a section of the song the screen is split into three, where a single person in the middle is switched and swapped around with the legs, torso and head of other people and objects (drum sticks for legs and a finger with sunglasses stuck on the end for a head). I think this video is quite a random one, however the the shots themselves look to have been planned before shooting, just the content in the shots seems to be almost improvised.

I chose to screen grab this shot purely for the aspect of editing, linked to match on action. The singer/actor is saying down and pointing down repeatedly, and every time he says down the next shot (above him) comes further down until it is then taking up the screen. This could be a useful thing to include in my video because it is an obvious connection between the music and the video, and in this case works well with the song.

I have chosen to screen grab this shot primarily because of the depth of field that has been used. The singer's head is completely in focus, but the depth of field is so thin that even his shoulders are out of focus. The background is a complete blur, we can presume that there are plants in the background but we are only really focussing on his face as it is the only part of the shot that is in focus. Depth of field is used a lot in film, especially music videos and is a vital part of making a music video look respectable and professional, rather than having the whole shot in focus. It is less interesting to watch and consequently the audience may become distracted and loose interest in the video.